Facebook has revised its privacy policy, making the policy easier to comprehend by using plain language and providing examples. The revision also changes some vague wording to make it clearer: for example, “Removed information may persist…for a reasonable period of time” has been changed to read “Removed and deleted information may persist…for up to 90 days”.
With this revision, Facebook also fulfills its commitment to the Privacy Commissioner of Canada, which made several recommendations for Facebook’s privacy policy following a year-long investigation. The privacy policy has been amended to:
“[include] sections that further explain the privacy setting you can choose to make your content viewable by everyone, the difference between deactivating and deleting your account and the process of memorializing an account once we’ve received a report that the account holder is deceased.”
Facebook has also clarified what its Social Ads are:
“sponsored promotions that include relevant information about you and are shown only to your friends. For example, if you become a fan of a Page for your favorite new movie, your friends may see an ad that includes that information.”
Facebook also explained that it remains dedicated to preserving privacy while also making ads more relevant to users. The statistics that it provides advertisers is anonymized, so that they are not told which specific users clicked on an ad, but they may be told how many of those that did click were female, for example.
Facebook is currently seeking feedback on the updated policy on its Site Governance page. The feedback period will last until 12.00 p.m. PST on 5 November, after which the feedback will be reviewed and Facebook will provide an update detailing what it will be doing next.
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