Russian President Dmitry Medvedev has now launched his own YouTube channel, joining the growing number of heads of state that have YouTube channels, which includes Barack Obama, Pope Benedict XVI, Nicolas Sarkozy and Queen Elizabeth. The purpose of the channel is to reach out to youth, according to Yahoo! Tech.
The launch of the channel, located at http://youtube.com/kremlin, has come at the beginning of a new school year in Russia and in the first video Medvedev talks to schoolchildren about the importance of neighborly ties.
While before politicians focused on television and print media, they can now also communicate with their constituents using the Web. They are now discovering the power of sites such as YouTube and Twitter to communicate with their nation, especially the youth, and in the future it will likely become an even more more important way to garner support.
[Image from http://youtube.com/kremlin]
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